Hey there, Welcome to Smart Marketing Tribe, in this blog today for all the facebook business pages admins out there you know. Maybe you’ve built a facebook business page to grow your business, and you haven’t gotten the results you want, or maybe you’ve kind of put it to the side you know. We were on a coaching call last night where you know, I was talking with some of the students, and we talked about how many facebook business pages there are out there that people started when they got into business, that they’ve just kind of let go by the wayside. Today, I want to share with you three biggest mistakes I see made, and if you turn these around you could probably turn around your page or get bigger results if you’re making them currently.
So, the first mistake I see so many people make comes to branding. Right? People get involved in a business, they go out there, they brand their facebook business page around their company, around their products, you know maybe around an affiliate program you’re in. The bottom line is, you have to brand yourself. You know, you have to be the go-to person for whatever niche. You don’t have to be the authority on building a business or marketing. You can be the go-to person for health and wellness or go to person for travel. But you know, people have to feel like they’re at the site of the authority not at the fan page of somebody who’s trying to pitch or sell them something.
The other big kind of misconception out there and mistake I see is that it’s all about the numbers. You know, I see a lot of people go out there, they build these facebook business pages up to 5,000, 10,000, 20,000 fans. But you know they aren’t the right fans or their fans aren’t engaging, or they’re not then going, and you know, taking advantage of that audience by posting regularly and doing number three which is to run ads.
The bottom line is, is that Facebook has become an environment you know, in the facebook business page space where you have to advertise. You know, the coolest part is when you advertise to get fans understand this, you can get the perfect follower. Okay? You don’t have to just go out there and get everybody, and I guess at that is probably, kind of goes with number three. A lot of people have these big fan bases, but they’re not all the right people. Right? They went out there and they marketed for just anybody to go like their facebook business page.
You can choose who likes your facebook business page. You can dictate who likes your page. You can run advertisements and decide what age group they are, what their interests are, what their behaviors are so that you have a fan base. And yes big numbers are good if it’s the right people and you’re engaging them, but you have a fan base of the right people, of targeted prospects. And once you have them what do you do? Well, you’re going to have to do some advertisement and push your information out in front of them. But the coolest part is they already know you and are closer to liking and trusting you. Right?
This is a captive audience. They’ve basically given you permission to communicate with them by liking your facebook business page. So, advertising through them is super powerful. You know, I hear a lot of people tell me, “Well, why would I advertise to my fans? They’re already my fans.” Well, they’re not going to see your post organically, so you want to get out there and push your information in front of them, send your offers to them through advertisements.
So, I hope you found this helpful and let me know your thoughts by leaving a comment below. Thanks !