After knowing, understanding and learning all about SEO and its role in your website performance, this is obvious as a next step that you find ways to assess, check and tweak with SEO performance. For this you need to have indicators in place to measure various aspects of this and put a specific mark or indication for the same which can specify the respective metric performance in specific numbers making is communicable and easy to represent in concrete terms.
- Keyword Rankings– This is a measure of how well chosen and competitive your choice of keywords is. The more time you have spent on analysing , defining and filtering the keywords to be used finally, better is going to be the performance count on this indication.
- Backlink Quantity and Quality– As we have seen, both the quality and quantity of backlinks, affect the SEO performance and as per the announcements from Google, it is critical to link and get linked to reliable, material rich and commanding pages which would bring you real value, rather than the number and notion of having lots of them.
- Organic Traffic– Organic traffic does indicate how well known, recommended, appreciated and refereed you website is through mutual connections of your customers and end users and how effective ‘words of mouth’ marketing have been for your business.
- Time Spent on Page– This is more of a quality check and affirmation of relevance and suitability of the content you have put on your webpage. This shows the strength of appeal and attractiveness of your business and how well your website has captured it.
- Bounce Rate – This is a negative rate and should be as low as possible, this indicates the fraction of visitors who after seeing your weblink and meta-description, did not click and visit through the page.
- Mobile Traffic– This is the part of traffic which comes to your website through mobile users and smart phones. This is the reason why your website should be kept mobile user friendly as it count in SEO performance very high, given the penetration of internet globally and future prospects of it taking over the web usage.
- Click-Through Rate (CTR) – This is the fraction of people who actually click through your website after seeing the link or title in search results. This gain reassure that visuals and meta description who are pseudo sales pitch for your website, should be taken care of well.
- Returning Visitors and Direct Visitors- The difference between the two is self explanatory and you can easily guess that returning ones are like loyal customers who are visiting you repeatedly, after their first visit while direct visitors are those who happen to come across and visit through your webpage for first time.
Though this is a set of most popular and used indicators for evaluating SEO performance but this is not the end. It would require little bit of research, effort and intention from your end to find all the holistic and complete ways to capture 360 degree picture of your SEO performance.
But yes, measurement is something which you can’t ignore and without this, you can’t improve the current or initial state of your web operations and executions.