As we have understood, out of multiple factors affecting SEO performance, the speed of a website and it’s performance in terms of smooth and seamless function; is highly responsible for the ranking of your page and would affect the overall SEO effectiveness. Speed in itself is a very critical and significant factor which determines the basic value and functional worth of your website and the business it is going to bring in eventually. To retain your users, customers and visitors, it is obvious to focus on giving them a seamless and pleasant experience with no hassle and difficulties while browsing through your webpage. Hence, if you get this right and straight, it gets you double advantage of what’s mentioned above.
There are ways through which you can make sure that you have an optimal loading time for you website. Faster the webpage loading, it results in decreased bounce rate and more visiting time spent on the website.
Before we start to learn about this, we need to make sure that we know the difference between the page load time and website speed. Load time is a finite measure of time the page takes to get loaded completely, while website speed is a continuum factor which is an intrinsic characteristic of website performance.
Next, there could be various levels of speed and how fast it can get to visit the website. So we need to decide well in advance about the acceptable and user friendly range for the speed. Based on biological and human functional details, it is understood that a page load time of 0.1 second is a good enough measure of good speed.
Ways to measure it:
Google page speed– It is an online tool which like all others from Google, comes for free. It has a scale of 1 to 100 and if you are in the range of 80 to 100 , then you score and perform well on your page speed.
Pingdom– It is a highly professional tool for performance assessment of a webpage. This comes with a trial version and you can make sure of its credibility and quality as well before you put in your precious money.
GT Metrix– This not only gives you an assessment of your page speed but also a holistic analysis of multiple factors related to it . So it is a great tool in order to keep an eye on overall performance of your web.
This is just a basic introduction, but of course there is much more you can do and implement and follow if you want to invest your time and energy for this area. This is a part which can turn around both your business performance and SEO efficiency altogether if exploited fully.