Brand name should be different from keywords:
There could be multiple number of webpages having similar content and using same keywords for SEO. So this is critical to optimize keep the brand names pretty specific and differentiated form the keywords used. This would ensure that the two are not mixed and confused for each other, and keep the page well defined and unique.
Reduce sole focus on key words due to competition:
As already mentioned, there is a lot of competition these days which makes it tough to best optimize one page just on the basis of the keywords. The same typical identified and known keywords would be used by many websites and that leads to unhealthy competition and redundancy of effort through keyword optimization. So this alone can’t bring in the best results for homepage SEO.
Don’t give up on keyword optimization, just don’t target with single keyword:
This means to convey that there needs to be maintained a variety and diversity of keywords here, so that the competition factor mentioned above can be neutralized and the gaps can be captured through the presence of multiple simultaneous keywords.
Make sure to use keywords which catch broader areas of search related to the page theme:
This is to say that a webpage might be very niche in theme and content and if the keywords are way too narrowed down according to niche topic, then the page might be put at the risk of missing the searches for the keywords and phrases which do match the broader domain related to the webpage. So both micro and macro level keywords are to be used well and enough to discard this pitfall.
Use more visuals and graphics to quickly and easily explain the content and theme to visitors:
This is a universal fact that auditory and visual methods are the best ones for learning and communication and least time and effort between the two sides of interaction, be it in person or on web. So this makes the experience more engaging and positive, maximizing the chances of a visitor coming back and being loyal to a page, and also enabling offline promotion through personal feedback to others. Hence, choice of these tools does play a good role.
Make all the major sections showcased on the homepage in neat and clean manner:
Along with optimization through keywords and tools, the sections and choice of the content to be put and the order and arrangement decided to fit in all major and critical parts for the same is a quite crucial step for the best possible optimization of homepage design.
Make sure to put rich content to expect the visitor queries in advance and answer them well:
The content put and the language used should be such that the visitors understand it easily with least effort, so keep it simple and straight, less crowded and clean.
Keywords must be optimized according to the most critical visitor defining the returns from the webpage:
The target audience must be kept in mind to make the most out of keyword selection and all the above factors shall be aligned to the preferred needs, language and possible mindset of this target crowd.