After getting the process of Keywords creation and alignment, the next very important step is how to filter out the right terms of your maximum returns. Hence the method of using Google Keyword Planner is important to learn and know here. This is also critical because the long and specific keywords and phrases created in last exercise are the most beneficial and promising. So little optimization and detailed careful selection is only going to add to the overall optimization and make the best use of SEO process.
Google Keyword Planner is free and available in its tool kit. This is most useful if you are in initial states and need some refinement and improvisation of your Keywords to find a high quality cluster of Keywords.
But having said that, this is also not the most useful and best tool if you are in final stage and looking for something which very highly boils down to only most critical terms to be used to have greatest extent of Keyword optimization. IN that case, you would have to move to a better one.
Deciding strategy for keyword selection through this tool
As the process of selecting and keeping most relevant keywords is critical, equally critical is the strategy to do this and filter them out. This is going to decide the success of whole process and the final results and outcome you would achieve in maximizing and optimizing the right people as traffic on your website.
As we have already discussed,learned that the most basic and prevalent strategy to select keyword is to start broader and then go narrow and specific for refinement. The ultimate refinement here we are choosing to be done through Google Keyword Planner for our case and example.
The Google Keyword Planner is a basic and good tool out there to assist your decision making process while choosing your keywords.
Though all is said and explained above, but still to add further, there can be a frequent and regular repeat of same exercise to keep the keyword list as time updated and all the historical and external changes are captured and incorporated from time to time.
Another good idea can be to do the similar exercise for each and every page and make it page content specific. This would keep you on top of the competition and recent market changes happening around. The addition of new Keywords in this way and removal of old and redundant would rank you always on the top in most efficient way.