Planning to launch a new website? Hired professionals to code and design your site? But, there is something more to it! Yes, the optimisation role! The SEO factors must be considered while you are developing your website. No longer a well-developed website can fetch you the expected results. With the rising tough competition, there has been a rise in the web standards as well. Ranking on the first page of Google is no longer a cake walk. The newly set parameters and the algorithms ensure that justice is done with the best ones. Here are 10 SEO tips and tricks for a new website:
Pick your keywords:
You might have a business objective but you equally need business keywords. Your website has to be keyword optimised to be ranking on the first page of Google. Find out the keywords that are being searched for and will help you to get some leads. Use the SEO Keyword research tools to pick some of the high-end keywords. You can check the monthly search volume of the keywords and the bidding price.The tool will generate the ideas and you can analyse the keywords before preparing the list for your website. The long tail keywords and behaviour analysis can help you to get a Ranking on the first page of google and a higher web rank.
Content – Nail it:
You cannot publish a generic content and expect the readers to admire it. There has to be something sexy about your content. Needless to say that your content has to be original and well-researched. If you had an idea of copying the content from your competitors’ website, kindly drop it off! Google hate plagiarised content. Avoid poison words and no keyword spamming plz!
Add anecdotes and quotes to your content. Ensure that the statistics and the reference links are picked from the right source. Add some visual examples to support your content. Appreciate readers for posting their views and sharing your content. In short, allow the content to rule your web pages.
Optimising the pages:
Every page must possess a title of 70 characters and a meta description of 160 characters. Insert primary keywords in your title as well as the meta description. Keep the limit within the set characters. Add call-to-action in your meta description so that the visitors are curious to click the link to find out more about your content. Make sure the meta tags and HTML titles are different for each page. Avoid using the same keywords for all the pages.
Add Header tags to all the pages. The H1 tag is the mandatory one. Assign the most important keyword to H1 tag.
Never ignore the power of Alt attribute. Alt Tag must be added to all the images and assign relevant keywords to it. Google never crawls images.
The developers are so focussed on coding such that the page speed is neglected most of the times. Every single link and pages must be able to load in seconds to avoid the waiting time of the visitors. If your page is taking excess time to load, your bounce rate is sure to go high. There are several sites that can reveal the page speed. Hence, check every page individually before the site goes live. A page speed is an important criterion in order to get a higher ranking on the first page of Google.
Why trouble visitors when you can give them an easy access to your web pages? Link all your pages internally. Hyperlink the keywords that would help the readers to get more information about your products and services. You can go with 2-3 hyperlinks per page. Internal linking helps in increasing the credibility of the website.
Be at par with the algorithm standards:
Google has set certain conditions to get ranked at the top. There are millions of Google users and disappointing the users will pull down the credibility of the search engines. Hence, the algorithms! Google Panda and Hummingbird prevents the spammers to build online credibility. Keep a check on the latest algorithm and develop your website accordingly.
Check for the broken links in your web pages and fix it. If you are facing 404 error, do the needful changes.
The mobile users have increased and your website has to be responsive. Sorry, no choice! A responsive website is compatible with all the screen layouts, leaving the users with a wonderful experience.
Link all your pages to the Sitemaps to make sure that all your pages are crawled by Google Search engine. Both XML and HTML sitemaps must be added.
Add Robots.txt to ensure that all your pages are crawled and indexed. It is an invitation to the search engines to have a look at your pages.
These are 10 quick SEO tips to be followed to ensure that you do not leave any loophole to be ignored by the search engines. Ranking on the first page of Google is the dream of every web owner. If you are one amongst them, prioritise SEO and ensure that you go through the entire SEO checklist for your new website.
Did we miss out anything? Let us know!