There are ample SEO marketing courses that target various aspects of digital marketing. No longer businesses’ work the way they used to work earlier. Traditional marketing has taken a back seat and there is a complete shift towards the digital world. We are currently in the digital era where an online platform is more emphasised. SEO, being the strongest marketing tool has undergone a lot of changes in the recent days. Thanks to Google Panda and Penguin that has made the SEO process more challenging! Right from the crawling till the final ranking, there are specific Google guidelines to be followed. Wondering how the search engine functions? Heard of Google crawling and Indexing? Here it goes…

Google Crawling:

There are millions and millions of web pages created on an hourly basis. Crawling ensures that these web pages become a part of the World Wide Web. There would have been a complete chaos if one had to go through all the content on the web to get the desired information. The bots or the automated search crawlers lessens the burden of searching the relevant content.

Google Indexing:
Once the web pages are noticed by the crawlers, the data must be made accessible to the users. And Indexing makes it possible. Whenever there is a query, the relevant page is presented to the user which is based on several factors. Indexing also helps to rank the pages in terms of accuracy and relevancy.

Major Factors that affects Crawling:
If you are under the impression that all the web pages are crawled, let us remind you that they aren’t. Not all the web pages fulfill the crawling criteria and as a result, they are exempted from getting indexed. Here are a few factors that affect crawling:

1.Domain Name:
Your main keyword must be a part of the domain name to get a higher preference.

2. Backlinks:
Higher the number of backlinks, better are your chances of recognition in the eyes of Search Engine. Your external links add to your trust score.

3. XML Sitemap:
Use XML sitemap as soon as you have created a website. It will automatically inform Google to check your site updates.

4. Duplicate Content:
If you are using plagiarised content, be prepared to be penalised. Duplicate content is a crime and you must stay away from it.

How Google crawls and indexes the Web:

As per Quicksprout Google has been successful in indexing more than 40 billion websites.

Most of the times we are so occupied with the ranking system such that we hardly pay any attention to how Google crawls and indexes the web. Aren’t there certain pages that are ranked higher than the others? What makes Google choose certain pages and leave the rest? Here is an insight on Google Crawling Process:

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Google Crawling Process:

There are several programs and algorithms that help Google to crawl and index the web pages. And the popular amongst them is Googlebot. Google bot will go through all the links and will bring the data to Google server. The data will be retrieved from the server as and when required.

You do not have to take the burden of submitting every individual link to the Search Engine. The sitemaps inform Google to crawl the pages as and when there is an update. This will make sure that your website is indexed up to date. The new changes would be replaced by the old ones and you wouldn’t face any issues with dead links. The crawling of the page can occur on daily basis, weekly basis or monthly basis depending upon the Google Algorithm.

Of course, you cannot bribe Google to crawl your website. The algorithms decide the number of pages to be crawled based on several factors.

Google Indexing Process:

There are millions and millions of information stored in Google server. The user need only the relevant ones. Let’s say that you need information on SEO Marketing Courses. The server will make sure that you are presented with the most relevant and beneficial SEO Marketing Course. This is possible with the help of the keywords that the user have provided. When there is a search query, the Google program matches the relevant information and ranks the site on the basis of keywords, location, videos, images, publishing dates, content and so on.

The Google Webmaster tool is another way to get your site crawled. When the robots.txt file is added to the web pages, it is an invitation to Google to crawl the page. If you do not want certain pages to be crawled, add norobots.txt and your page will be ignored by the Search Engines.

Hope the article has been informative to you. It is always better to understand the fundamentals before you take a plunge into the complete process. SEO, being the buzzword in the digital marketing rules the ranking process. If you want to get a complete hang of digital tools, have a look at SEO Marketing courses and opt for it. For further details, check www.smartmarketingtribe.com

Do you think Google should exclusively launch indexing algorithm or should continue with the existing ones? Let us know your views!